alexa

Amazon is set to introduce a fresh lineup of hardware alongside its AI-enhanced Alexa. In an interview with Bloomberg, CEO Andy Jassy hinted at the upcoming devices, describing them as “brand new” and “beautiful,” with a planned launch this fall. The announcement follows Amazon’s unveiling of Alexa Plus, an upgraded version of the voice assistant […]

Amazon has long been losing money on its Echo smart speakers—a fact that has been an open secret since Alexa‘s launch. This approach reflects a loss leader strategy that only a company of Amazon’s scale could sustain for so many years. Selling hardware at a loss isn’t a new tactic; it’s a strategy that has […]