Apple is preparing its most significant Siri upgrade to date, and this time the change could be fundamental. According to a report by Mark Gurman, Apple plans to transform Siri into a conversational AI chatbot, bringing it much closer to tools like ChatGPT.

The revamped assistant is expected to be integrated into iOS 27 and could take center stage at Apple’s Worldwide Developers Conference in June.

From assistant to conversational AI

Internally codenamed “Campos,” the new Siri is designed to support both voice and text interactions, signaling a shift toward a more chat-like experience. This marks a notable change in philosophy for Apple.

In the past, Apple’s Senior Vice President of Software Engineering, Craig Federighi, has emphasized that Siri should not feel like a standalone chatbot. Instead, Apple wanted AI to be seamlessly embedded across the operating system, available “within reach whenever you need it.”

That vision now appears to be evolving, likely driven by the rapid adoption and growing expectations set by generative AI chatbots across the industry.

Competitive pressure is rising

Apple’s renewed urgency around Siri may also be influenced by developments outside the software space. OpenAI is reportedly preparing to enter the hardware market, working with former Apple design chief Jony Ive. For Apple, that combination of advanced AI and iconic product design represents a serious competitive signal.

Playing catch-up in the AI race

Despite its dominance in consumer hardware, Apple has struggled to keep pace with rivals in artificial intelligence. A “more personalized Siri” has been delayed multiple times, and throughout last year Apple reportedly evaluated partnerships with leading AI labs, including Anthropic.

Ultimately, Apple chose to partner with Google, integrating Gemini as its AI foundation, a collaboration the two companies confirmed earlier this month.

Why this matters

If Apple does reposition Siri as a true AI chatbot, it would signal a broader strategic shift. Rather than quietly enhancing features behind the scenes, Apple would be acknowledging that conversational AI is becoming a core interface for how users interact with technology.

For developers, businesses, and users alike, WWDC could offer the clearest picture yet of how Apple plans to compete in an AI-first era and whether Siri is finally ready to evolve from a utility into a true digital intelligence.

Source