Apple is reportedly working on ways to allow third-party AI chatbot apps to run inside Apple CarPlay, opening the door for conversational assistants beyond Siri to enter the driving experience. The information comes from Bloomberg, citing sources familiar with the company’s plans.
Today, CarPlay mirrors selected iPhone apps on a car’s infotainment system, letting drivers use navigation, music, and messaging through Siri with minimal distraction. Apple’s next-generation platform, CarPlay Ultra, expands this integration even further, extending into the digital instrument cluster and allowing limited control over vehicle settings such as climate and displays.
If Apple moves forward, the change could enable AI assistants like ChatGPT, Gemini, or Claude to operate inside the car. That would significantly reshape in-car voice interactions, potentially offering more natural conversations, better contextual understanding, and faster access to information, while also raising strategic questions about Siri’s long-term role in Apple’s automotive ecosystem.
For automakers, developers, and users alike, this signals a broader shift: the car is becoming another surface where AI platforms compete directly for attention, trust, and daily usage.
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