Apple is reportedly advancing in the development of smart glasses, including models with and without augmented reality (AR) capabilities, according to Bloomberg. The company is said to be working on a custom chip tailored for these glasses, which could position them as direct competitors to Meta’s Ray-Ban smart glasses.
The chip is a modified version of the Apple Watch processor, redesigned to support multiple cameras—potentially enabling advanced features such as gesture recognition or real-time video capture. Apple aims to begin mass production of this chip between late 2026 and 2027, suggesting the smart glasses could hit the market within that timeframe.
In parallel, Apple is exploring AR-enabled glasses, a move that aligns with Meta’s AR ambitions. While Meta unveiled its Orion prototype last year, it doesn’t plan to release it publicly. Instead, Meta’s second-generation model, expected in 2027, is slated for consumer launch—possibly competing head-to-head with Apple’s offering.
Additionally, Apple is said to be designing new chips for other wearable devices, including camera-equipped AirPods and future Apple Watch models. These, along with the next generation of M-series chips and dedicated AI server processors, are also expected to be ready around 2027.
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