Apple’s big fall hardware showcase is reportedly set for September 9, and this year’s lineup could mark the beginning of a bold new chapter for the iPhone. Alongside the iPhone 17 family, Apple is expected to reveal updates to the Apple Watch and AirPods, with plenty of leaks and rumors painting a picture of what’s ahead.

The iPhone 17 Lineup

Apple is said to be preparing three main models—iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max—each with notable changes:

iPhone 17: A more “Pro-like” design, with a 6.3-inch display (slightly larger than the iPhone 16) and a major upgrade to a 120Hz refresh rate. A new 24MP front camera could dramatically improve selfies and video calls.
iPhone 17 Pro: Rumored to debut a striking new rear camera bar stretching across the back, housing three lenses, a flash, sensors, and a microphone. Apple may also swap its titanium frame for aluminum, making the device lighter and cheaper to produce.
iPhone 17 Pro Max: Fewer design changes but possibly a thicker body to fit a larger battery—likely a very welcome update.

Pricing whispers suggest around $800 for iPhone 17, $1,050 for the Pro, and $1,250 for the Pro Max, with new Pro colors in dark blue and copper. Storage options may shrink on the Pro models, dropping the 128GB tier and starting at 256GB.

Apple may also introduce new accessories, including “TechWoven” iPhone 17 Pro cases, a premium fabric line with an optional crossbody strap.

The Thinnest iPhone Ever: iPhone Air

The biggest buzz surrounds a possible new model: the iPhone Air, rumored to replace the Plus version.

Thickness: Just 5.5 mm, making it the slimmest iPhone to date—narrower even than Samsung’s Galaxy S25 Edge.
Screen: A large 6.6-inch display.
Compromises: Only one rear camera, and possibly no bottom speaker, with sound limited to the top earpiece.
Price & Colors: Expected at $950, available in black, silver, and light gold.

This ultra-thin design may signal Apple’s pivot toward slimmer devices, paving the way for the company’s long-awaited foldable iPhone, predicted for 2026.

Apple Watch: Ultra 3, Series 11, and SE 3

The Apple Watch lineup may also see meaningful upgrades:

Apple Watch Ultra 3: Potential new features include faster charging, 5G, satellite connectivity, and possibly a bigger screen. Health monitoring could expand to include blood pressure tracking and sleep apnea detection, though Bloomberg’s Mark Gurman reports these may slip past this year. Price: ~$800.
Apple Watch Series 11: Likely priced around $400, with speculation about improved health features and a larger display.
Apple Watch SE 3: Minimal updates expected, though a plastic model is still rumored. Estimated price: $250.

Apple has already teased a revamped blood oxygen feature rolling out to older models, so it’s plausible Ultra 3 will support it too.

AirPods Pro 3

Finally, Apple may refresh its premium earbuds with the AirPods Pro 3. Expected updates include:

A sleeker design with smaller buds and a slimmer case.
Touch-sensitive controls.
The new H3 chip, boosting active noise cancellation and adaptive audio.

If the rumors prove accurate, this year’s September event won’t just be about spec bumps—it could mark the start of Apple’s three-year redesign cycle, with the iPhone Air leading the way toward an even more radical future.

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