Denmark is preparing a groundbreaking update to its copyright laws that would give individuals the legal right to control the use of their own facial features, voices, and bodies — a move aimed squarely at combating the rise of deepfakes.
According to The Guardian, the Danish government’s Ministry of Culture is finalizing a proposal that would amend current legislation to explicitly recognize a person’s likeness and voice as protected by copyright. While the official bill has yet to be submitted, the initiative already has broad support across Denmark’s political spectrum.
“We are sending a clear and unanimous message: every individual has the right to their own body, voice, and facial features,” said Culture Minister Jakob Engel-Schmidt. “Current law does not adequately protect people against the threats posed by generative AI.”
The proposed changes are part of a wider effort to address the ethical and legal challenges created by AI-generated content. Deepfakes — hyper-realistic digital imitations of real people — have sparked global concern for their potential use in misinformation, identity theft, and abusive content.
By contrast, in the United States, deepfake legislation exists at the state level, primarily focused on election interference and non-consensual explicit imagery. However, these laws could be undermined by a new federal budget reconciliation proposal that would prevent states from regulating AI for the next decade — a move that could leave a significant legal gap as AI technologies evolve.
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