Google is testing a new feature aimed at keeping users within its search results, this time taking aim at the recipe blog industry.

The feature, called “Quick View,” offers a streamlined experience for users searching for recipes. For example, if someone searches for a “chocolate chip cookie recipe,” they might see a “Quick View” button next to a recipe from a blog like Preppy Kitchen. Clicking this button reveals the entire recipe — including ingredients, photos, and step-by-step instructions — all within the search page itself, without ever needing to visit the recipe blog. This test was first reported by the blog Search Engine Roundtable.

A Google spokesperson, Brianna Duff, confirmed the experiment in a statement to The Verge: “We’re always exploring new ways to provide high-quality, helpful information to users. In this case, we’ve partnered with a small number of content creators to trial new recipe features in Search. While there’s nothing official to announce yet, this is part of an early experiment.” She also noted that Google has agreements with the participating recipe bloggers. Preppy Kitchen has not yet commented on the new feature.

Recipe blogs are a prime example of how websites have had to adapt to Google’s dominance. These sites often include long-form text or personal stories not because bloggers prefer it, but to optimize their content for Google’s search algorithms. These tactics aim to boost their search rankings and increase visibility, even if the extra text isn’t essential for users looking for a recipe.

This recipe feature, though still in early trials, reflects a broader shift in how Google manages search. The company increasingly encourages users to stay on its platforms, reducing the need to click through to external websites. Similar to the introduction of AI Overviews — where Google pulls content from websites and provides synthesized answers — this new recipe feature could change user behavior. With full recipes available directly in search, users may find little reason to visit the original site or compare multiple sources, raising concerns about the long-term impact on traffic for recipe blogs.

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