OpenAI, Adobe, and Microsoft have expressed their support for a California bill that mandates the labeling of AI-generated content, as revealed in letters obtained by TechCrunch. The bill, AB 3211, is set to face a final vote in August.
AB 3211 would require AI-generated photos, videos, and audio clips to include watermarks in their metadata. Although many AI companies already embed such information, it’s often overlooked since most users don’t typically check metadata. Additionally, the bill calls for major online platforms, like Instagram or X, to clearly label AI-generated content in a way that is easily understandable to the average user.
These companies are also members of the Coalition for Content Provenance and Authenticity (C2PA), which played a key role in developing a widely adopted standard for identifying AI-generated content through metadata.
Interestingly, a trade group representing Adobe, Microsoft, and other leading software companies had previously opposed AB 3211 back in April, labeling it as “unworkable” and “excessively burdensome” in a letter to California legislators. However, recent changes to the bill appear to have led to a shift in their position.
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